ATL Copywriter

  • Permanent
  • EE/AA: Open
  • Cape Town
  • Posted 1 month ago

FroggRecruitSA Frogg Recruitment SA

Our Client is looking for a above-the-Line Copywriter, integrated advertising agency based in Cape Town

ATL Copywriter Century City Cape Town

Our Client is looking for a above-the-Line Copywriter, integrated advertising agency based in Cape Town. In this role you will be responsible for creating effective, impactful and compelling creative on some well-loved South African brands specializing in Retail, and Financial Service.

Responsibilities

  • Translating the brief and the strategic requirements into a compelling creative solution
  • Presentation of work to the Creative Group Head and/or Creative Director
  • Together with an Art Director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
  • Proactively identify creative trends and opportunities
  • Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
  • Write copy and scripts for electronic / digital media
  • Direct radio towards a high-quality final product
  • Take ownership of your tasks and actively manage the creative process to progress towards deadline
  • Writing and production for radio

Requirements
The successful candidate must have/be:

  • Industry relevant degree/diploma
  • 3-5 years copywriting experience within an agency
  • Proficient in PowerPoint/Keynote, MS Word
  • Conceptual and exceptional advertising ability
  • A portfolio that reflects creative copywriting proficiencies
  • Flair for writing imaginative, broad, intrusive, creative and original work
  • Understanding of advertising as a selling tool
  • Capability to take on campaigns with multi-element tasks which requires a concept and a thought through process
  • Finely honed copywriting skills and latest techniques
  • Able to demonstrate creative insight and brilliance for client solutions across all media platforms.
  • Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client’s strategy and brand, and deliver beautiful, insightful, polished work

Frogg Recruitment SA

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